Paradise Fashion

Paradise Fashion

Paradise Fashion is established in 1992 G.C by a passionate fashion design professional Mrs. Genet Abebe. Since then, she has been passed through many challenges and successes which helped her to get more experience, develop goodwill among her platinum customers, and gain respect from professionals who are working in the same industry. Paradise Fashion operates in the sector of hand-weaving products. The company renders ladies close (traditional), home accessories, scarves, etc. The company is a sole proprietorship and doesn’t have a clear organizational structure. Paradise Fashion has a vision of promoting Ethiopian hand weaving products to the international market. Meanwhile, it has a mission of increasing the sales of handmade authentic hand weave products to the world market. Besides, the company has multiple objectives to achieve which include: creating 200+ job opportunities for handloom weavers and help to reduce rural-urban immigration; sustainable livelihood for handweavers by promoting hand-woven products; increasing women’s contribution on cotton hand spinning for the weaving products; and scaling up the skills of the handloom weaver. There are currently a total of 17 employees which is 15 of the staff are females. Meanwhile, from the whole staffs, 4 of the employees are under the age of 35. Besides, there are 40 seasonal employees. A number of top managers are 4 and 3 of them are females. The company’s annual turnover is 2, 976, 187.91 ETB and no current debt.

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