Travel Ethiopia Plc

Travel Ethiopia Plc

Samrawit is the director and founder of Travel Ethiopia. She studied journalism in Ethiopia at the Addis Ababa University and joined the National Tour Operation and also have the privilege to get a scholarship from the Italian government while being an employee of the National Tour Operation and studied Tourism Management in Rome, where after worked one year in the US as an intern for several tour operators. During this time, private tour operators were not allowed. After the fall of the Derg regime, Samrawit started the tour company in 1994. She started the company from her house with not more than 5 staff members. For marketing, Samrawit started with a newsletter that she sent to all her previous contracts, as e-mail was not prevalent in the early 90s. At the end of 1997 Travel Ethiopia got a loan from the Commercial Bank to buy 4 4×4 cars. They paid back the loan, even though there was a war between Ethiopia and Eritrea. Now the company has 41 employees (and some freelance staff, cooks, etc. that are hired during the peak seasons) and has a turnover of more than 6 million birrs. The majority of Travel Ethiopia’s clients are from abroad. They are also trying to increase domestic tourism, but that is hard. The unique selling point of the company is that it is one of the top service providers in Ethiopia.

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